PROVOCATION

Every fitness revolution is sparked by a fresh idea: From Jazzercise to Soul Cycle to Goat Yoga, fitness enthusiasts consistently gravitate to experiential workouts that test their strength and endurance in innovative ways. Athlete and entrepreneur Adrian Pia knows this firsthand. His business, Hamptonsfly, teaches clients specialized acrobatic skills, building to circus-style trapeze work. He’s got an uncanny ability to select and embrace the fitness opportunities of new technology: Hamptonsfly has expanded to eFoils, or electric surfboards, which has proven to be attractive to clientele drawn to luxury options. And in the past three years, Pia has garnered over one million dollars in revenue through his remote fitness classes, wisely capitalizing on the opportunities available when the fitness industry took its hardest hit.

As an athlete, Pia has seen firsthand the dire consequences of inadequate training time. Adrian, an accomplished polo player, competed in a tournament where a teammate lost his life due to an injury sustained from a fall. Yet many potential falling injuries can be prevented with consistent training. Regular practice in the saddle not only helps minimize bodily damage, it invariably improves form and technique. But access to equestrian facilities is not readily available, particularly in urban areas like Manhattan.

New York City hosts numerous equestrian-related events annually, yet appropriate facilities are at least an hour or two away. Having a facility that meets the needs of equestrian athletes will generate income, but more crucially, it will help polo athletes train to play one of the world’s most dangerous sports more safely. Polo players sustain serious injuries at a higher rate than football players, skiers, or even motor racers, but with proper training, inevitable accidents can have far less severe consequences.

The E-Horse will feature smart, electronic horseback simulators designed to help riders train to improve form for equestrian sports and one specifically to teach riders to fall more safely. Not only will this fill the as yet unaddressed needs of equestrian athletes in urban settings, the gym will be available to help train aspiring riders, help clients overcome fears of riding, and most lucratively, provide a challenging, innovative workout for fitness enthusiasts, tapping into the perpetually robust industry that serves over four million active gym members in Manhattan alone. Featuring a chic environment, cutting-edge equipment, first-rate instruction, and a workout that’s fun and effective, E-Horse is poised to maximize appeal to a ready market.

The smart pricing structure allows for diverse engagement: Clients can purchase full-day packages, half-day packages, and a la carte classes for clients who just want to try it out. Offerings will include equestrian-specific classes like Land Safe and New Riders, as well as group strength, conditioning, interval training, and yoga classes, which will also be available via Zoom to serve clients worldwide. E-Horse is also a licensed retailer of horseback simulators, making this trailblazing fitness experience available to private clients and to other gyms.

In 1981, Judy Sheppard Missett sparked a revolution with Jazzercise, setting movement to music for the sole purpose of fun and fitness. By the mid-eighties, aerobic dance exploded into gyms and homes, and remains one of the most enduring fitness industries well into the next century. After being struck by a car while training, endurance bike racer Johnny Goldberg opened the first spinning center as an option for endurance athletes to be able to train year-round, regardless of weather conditions. By 2023, spinning is not only a fixture in the fitness firmament, it has become a multi-billion-dollar industry. With E-Horse, Adrian Pia combines his unique skill set to tap a vitally underserved market and provide an unforgettable, invigorating fitness experience. Not only will he be providing an essential service to athletes of a sport cherished across the globe, he’ll be infusing technological breakthroughs with equestrian flair for a market with an unquenchable thirst for new challenges. It’s time to spark the next revolution.

The E-Horse -

FLOOR PLAN

Inconvenience

Regular access to a horse for equestrian riding can be limited while living in the city, requiring at least an hour of travel each way to get to the stables. This is time that could be better spent practicing equestrian skills or engaging in fitness activities that strengthen rider's performance. Even when timing is not an issue, unforeseen hinderances, such as a horse’s injury or illness, can cut into time needed to compete at higher levels. When you factor in the unpredictability of live horses, even scheduled riding sessions can result in lower advancement due to fear of the rider being thrown and injured. These are all barriers to maximizing growth potential in the equestrian activity of choice. Individuals not involved in equestrian sports may also have a desire to learn how to ride or be interested in mitigating horse-based fear, with limited access to live horses to accomplish these goals.

SOLUTION

Development of a full equestrian center in Manhattan Borough will provide an alternative opportunity for training when those living in the area are unable to get access to their horses. Scheduled time on mechanical horses will offer precision knowledge of their form and techniques, easily shared remotely with their coaches for instant correction and improvement.

By replicating falls with a mechanical horse, riders will be able to learn best practices for falling without injury, thereby eliminating the danger of falling in an uncontrolled environment. With the right training, 66% of injuries can be prevented. By simulating falls with a mechanical horse, riders can learn how to fall properly and how to react to the horse's movements. Personal trainers of various fitness specialties are available to guide workout routines designed to focus on the muscles most commonly used in the chosen activity of the riders.

In addition, those interested in learning how to ride a horse or who have an established fear they wish to overcome can begin their training with a mechanical model to establish a foundation based on safety before practicing on a live horse.By training the body to be more flexible and knowledgeable when it comes to riding horses, the Company's mechanical horses and other fitness related services are designed to minimize injury.

MISSION

E-Horse aims to provide riders with an optimal opportunity to perfect their skills when they are not able to travel to their horses through the use of state-of-the-art riding simulation technology. First and foremost, we are responsible to the riders who use our services, ensuring that everyone feels safe, comfortable, and welcome.

VISION

The E-Horse intends to establish itself as the preferred competitive equestrian riding alternative to support riders at every level who wish to learn new skills or perfect the ones they already use. Offering the latest technology in mechanical horse training and include a full fitness center that focuses on the supportive services needed to achieve peak performance levels.